A little history

Porsche Design was founded in 1972 by Ferdinand Alexander Porsche — the same designer behind the original 911. His goal was simple: apply Porsche’s “form follows function” approach to everyday objects.

One of Porsche Design’s earliest and most influential pieces was the Chronograph 1, known for its all-black finish. That watch wasn’t about flash — it was about readable, functional design inspired by automotive instruments. Over the decades Porsche Design partnered with makers like Orfina, IWC and Eterna, and eventually pushed more watchmaking work into Switzerland under its own manufacture. The new 911 Turbo S chronograph continues that lineage: clean, purposeful, and rooted in car culture.

The car behind the watch

The Porsche 911 Turbo S is one of the brand’s flagship models for a reason. It blends ferocious performance with everyday usability — fast enough to wow on track days but civilized enough for daily driving. The 911’s silhouette is iconic, and that continuity of design is a huge part of its appeal.

The Exclusive Series trims add rarity and bespoke touches: unique finishes, special materials, and limited production runs. That makes buyers feel like they own something that’s not just fast, but collectible.

How the watch ties in

This chronograph is more than a logo swap. It borrows materials and cues directly from the car:

• Carbon-weave dial — echoes the car’s sporty finishes.
• Titanium case — lightweight and durable, similar to performance car thinking.
• WERK 01.200 flyback chronograph — an in-house automatic movement with a useful flyback function (stop, reset, restart in one press).
• Rotor modeled on the 911 Turbo S wheel — visible through the caseback as a neat automotive nod.
• Leather strap — made from the same leather and stitching used inside the car’s cabin.

All those details add up. The watch isn’t just Porsche-branded — it feels like a design companion to the car.

Why it matters

For many buyers this is about lifestyle and story. Porsche Design has a credible history of linking automotive design with watches, and this piece follows that tradition. Limited runs and thoughtful material choices give the watch collector something that’s tied to an iconic car, not just a marketing exercise.

Final thoughts

The Porsche Design Chronograph 911 Turbo S Exclusive Series does what it sets out to do: it connects a watch closely to a car people already love. It’s well executed, clearly targeted at enthusiasts, and sits comfortably within Porsche Design’s history of functional, automotive-led watches.

If you already love the 911 Turbo S — and you care about materials, matching details, and limited editions — this watch will likely check a lot of boxes. If you’re picking a chronograph purely for horological value, compare movement, service costs, and resale expectations before you decide.