Seiko and Pepsi Unveil Official Watch Collaboration

Seiko has officially partnered with Pepsi for the first time ever, launching a limited edition Seiko 5 Sports x Pepsi collaboration. While collectors have long referred to certain Seiko models with red and blue bezels as “Pepsi” watches, this is the first time Pepsi has been formally involved in the design and branding. The release includes co-branded packaging and an official nod to the iconic Pepsi colorway that’s become a fan favorite across generations of Seiko collectors. One of the standout models is the SSK047, a bold 42.5 mm GMT equipped with Seiko’s automatic 4R34 movement and a dual time zone display. It features a stainless steel case with a hard coating, red and blue 24-hour bezel, luminous hands and indices, and a silicone strap built for everyday wear. Limited edition details, like a see-through case back engraved with the serial number, round out the package, making this collaboration not just a nostalgic nod, but a seriously capable everyday watch.